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That was a dispute about bigotry. It was a dispute about Amazon restricting access to books based on their content, and the private lives of the people who wrote them.
The current dispute is in some ways very different. It is an economic dispute between a retailer and a wholesaler. But it affects readers and writers all the same, and the fact that it can happen at all is worrying.
On the face of it, it doesn’t actually make much difference. If I want to buy a John Scalzi book there are plenty of places I can do so. I don’t have to go to Amazon. For Scalzi and his fellow authors it is somewhat more annoying. They won’t lose sales to existing fans, but they will lose sales from casual browsers who are looking for “a book” on Amazon. For the staff at Tor and other Macmillan-owned imprints it is very serious indeed, because it is going to mean a major hole in their company revenue. I’m not surprised that they are unhappy, though maybe they should be more angry with their management than with Amazon, because it is a fight I don’t think Macmillan can win.
What I guess Macmillan’s management was banking on is that there would be general outrage around teh intrawebs, just like there was over the LGBT issue and the removal of 1984 from Kindles. But in both of those cases it was clearly a dispute between Amazon and the consumer. Consumers were outraged, and said so. In this case Amazon has the consumers on their side. All they have to do is say, “you deserve ebooks for $9.99 or less,” and the masses will be out on the streets yelling, “vive la révolution!” Authors can complain all they like, but mostly what they’ll get in return is, “string the greedy bastards up from the lamp posts.” Because, just as “everyone knows” that Kevin and I have made a fortune from running Worldcon, “everyone knows” that once you are a published author your life is one long stream of expensive apartments, beach houses, private jets, cocaine and movie star girlfriends.
So what’s actually going on here?
Well, Amazon are in the retail business. They started out selling books, but now they sell lots of other things, and it can’t have escaped their notice that selling music is a darn sight easier than selling books. No warehouse, no logistics, all you need is a web site. Books could be sold that way too, and Amazon could make a lot more money, if only the damn book buyers would play ball. Unfortunately for Amazon, us book buyers have an irrational attachment to piles of paper. We say stupid things like, “it is easier on my eyes,” or even, “but I like the look of a shelf full of books.” So they need to persuade us to buy books electronically. One of the ways they can do that is by cutting the price.
With this in mind, Amazon says to the publishers, “we want to sell ebooks really cheap so that sales of ebooks, and incidentally our ebook reader, take off.” Macmillan says, “we’d rather maximize our revenue from ebooks than subsidize your hardware business.” And Amazon says, “Gee but that’s a nice little publishing business you have there, it would be sad if it were to accidentally get, you know, broken…”
There are two rather worrying things about this. The first is that a single retailer has become so dominant that it is able to bully a large, multi-national publisher in this way. That sort of market dominance is dangerous in any business. The second is the speed and efficiency with which Amazon can move against an opponent. As I said at the beginning, this is an economic dispute between two businesses, but exactly the same technology would be deployed against a new opponent for entirely different reasons (and indeed may have been already if you prefer not to believe Amazon’s protestations about a programmer error).
Personally I don’t have a huge stake in this. Despite what “everyone knows”, I don’t make a fortune out of Amazon. My income from Amazon links is around $10/month. I’d have no qualms about losing that. But I don’t have Amazon links on my sites to make money for myself, I have them there to encourage you lot to buy books. The best way to do that is to point you at Amazon. That’s true because they are a better book seller than anyone else. In my experience, they have what I want in stock, at a better price, and they deliver promptly without mistakes. (I note that I’m talking about Amazon US here, I gather from other people that Amazon UK is nowhere near as efficient.) Also Amazon’s affiliate program is more friendly and easier to use than anything else I have looked it.
I’m not a big fan of monopolies (state or private) and I prefer to see them broken down if possible. Therefore I would like to see Amazon have some decent competition in online bookselling. That’s especially true because Amazon appears to be wedded to the ambition to transform bookselling so that customers only ever rent books, they can never own them. I’d be happy to switch to using a different online store if I thought that they would provide as good a service, and be as easy for me to deal with, as Amazon are. It can’t be rocket science, surely?