Meanwhile, Elsewhere in Publishing

The summer issue of the fabulous Mslexia magazine arrived today. Flipping through it over dinner, I noticed two things of interest.

First there was an article titled “The Price of Fame”, in which industry journalist Liz Thomson reveals how much publishers have to pay in order to get their books promoted by chain stores.

Those 3 for 2 offers in Waterstones? It costs £1,000 per book to get included. As for the Richard & Judy Book Club (now a promotion through WH Smiths rather than a TV Programme), that will set you back a cool £20,000.

And no, that does not prove that publishers pay me thousands of dollars to get their books into the Locus Recommended Reading List.

The other item of interest was an article by author Elizabeth Chadwick on writing historical thrillers. Apparently there are several women making a name for themselves writing books that are similar in style to those written by Bernard Cornwell. But you wouldn’t know it from looking at their books. Chadwick’s top tip for success in the field is as follows:

Change your name. If you write a swash-buckling romance choose a gender-neutral name — men are less likely to buy books they think are by women.

No, I am not making this up.

Miéville Cover Relaunch

So yesterday I went to London. I got to eat at Chipotle again. I bought a new microphone, which will hopefully do wonders for the quality of my podcasts. And I attended a party at Pan Macmillan for the launch of a cover redesign for China Miéville’s books. Cover design is a controversial subject in the blogosphere, and as usual people often assume that their personal taste must be, and should be, universal. There is, of course, a variety of tastes, and a variety of purposes for particular designs. I’d be interested to hear your views.

Photos of all of the covers are in my Twitter feed. My apologies for forgetting to tag them, but Aidan Moher has usefully blogged the full set. (The photos are actually of a set of postcards that the PanMac PR people were giving away at the event, and were taken on an iPhone with a close-up lens on Paddington station, which only partly excuses my crappy photography.)

More SF Signal on Publishing

As you may recall, I recently participated in an SF Signal Mind Meld about the future of publishing. They have followed that up with a podcast, with guests including Lou Anders, John Picacio and Mike Resnick.

There are a couple of things I wanted to mention with respect to this. Firstly I’m glad to see more people trying this “round table” or “convention panel” format podcasts. A podcast that is basically just two or three good friends riffing off each other is a wonderful thing, but not every podcast has to be like that. Other formats are possible too, and the SF Signal guys have done a good job with the style of podcast I do on Salon Futura. Yay!

Also I thought this discussion worked much better than the Mind Meld. It gives the participants the ability to feed off each other and respond to each other’s points. My standard for measuring podcast quality (and convention panels for that matter) is basically how much I wanted to be involved in the discussion. If I did that means the subject interested me and I became involved in the conversation. (I do not include those podcasts where I want to shake those involved and tell them to do some research before opening their mouths.) By my measuring system, this was a good podcast, especially Mike Resnick’s contributions, though he was trying to wind people up at times. Worth a listen.

Busy Elsewhere

There’s a new SF Signal Mind Meld up and I’m in it. They asked what the publishing industry would be like in 10 years time. I figured that this was pretty much impossible to predict, so I went for a bit of SFnal dystopia. Of course like any dystopian prediction the idea is that it should not come true because people are forewarned. On the other hand, in all the time I have been publishing online it has never ceased to amaze me that big business has let me get away with it. It would be so easy for ISPs to require a fee before they will serve up your domain.

You may think that this could never happen because people will protest, but we humans have a long history of giving up freedom in favor of convenience. We still fly, no matter what indignities we are put through in the name of “security”. We buy Kindle books despite the DRM because the one-click purchase and automatic download is so convenient. All the media companies need to do in order to kill the Internet is to come up with something that enough of us find attractive enough that we won’t care if all the rest goes away.

And talking of the future, there’s a new Locus Roundtable post up. In this one we talk about whether science fiction’s view of the future has been overtaken by reality.

Publishing Follow-Up

It occurred to me this morning that one of the main reasons why I get annoyed with authors who describe themselves as “published by Amazon” is that it muddies the question of ownership of the work.

When you sign up with a publisher one of the things you do is give them the right to market your book. You might be able to get some author copies to sell yourself, but you are not supposed to conclude your own deals with retailers. The publisher does that.

Because the publisher is not a retailer, the company will do its best to get your book into a wide range of stores, giving the consumer plenty of ways to buy. But Amazon is a retailer, not a publisher. And just like any other large, successful business, it wants to be the only game in town.

I’m meeting an increasing number of people who believe that if you produce a book for the Kindle you can only sell it through Amazon, and that books for the Kindle can only be bought from Amazon. This simply isn’t true, but Amazon does its best to encourage the idea because it helps it secure market dominance. Authors should be very worried about this. You really don’t want a single company taking the place of both publisher and retailer.

Of course not everything that Amazon does is bad. The new loan facility is an excellent idea, because it restores a right that people had with physical books and ebooks appeared to be taking away. I suspect that some big publishers are fuming about it, but that’s business.

Finally, thanks to Jason Eric Lundberg, I found this wonderful article in Granta by Daniel Alarcón. It describes the book piracy industry in Peru. And I mean book piracy, not ebook piracy. Give it a read.

What’s In Store? – Dark Spires

Now that I have this smart new online store, I should talk a bit about what we have for sale. We have a whole lot of issues of Salon Futura and Clarkesworld — I’ll talk more about them tomorrow. I’m also already in discussions with a couple of other small presses about stocking their books. But right now the only book we have on offer is Dark Spires. That’s actually a very important test case. Here’s why.

A week or two back I got into a frank exchange of views with Lavie Tidhar on Twitter. Lavie had tried to say something that, in 140 characters, lost all nuance and came out insulting. We sorted that, but his basic point was that US small presses appeared to him to be much more commercially focused than British ones. As I explained to him, this is nothing much to do with intent, and even less to do with national temperament, but everything to do with economics.

If you set up am SF&F small press in the UK (or Australia, as I’m sure Alisa Krasnostein will testify) your chances of paying SFWA professional rates to your authors are not good. You are unlikely to be able to get into shops (which in the UK means into Waterstones), and shipping to the rest of the world is horribly expensive unless you are a big operation like The Book Depository, so your market is really small. Most of your sales will come at conventions, and sales will be numbered in hundreds rather than thousands. As you are not getting economies of scale on the printing, you’d need to charge far more than the market will bear in order to pay your writers well. PS Publishing manage this by making really high quality books, but I don’t have the skills for that. I can, however, make ebooks.

With electronic publishing the whole game changes. I don’t have to pay the printer, or for shipping. And I can sell to anyone in the world. The first ebook sale for Dark Spires was to someone in Australia! That would never have happened with just a print edition.

So suddenly I have the prospect of a great many more sales. And with that I have the potential to pay my writers substantial royalties. Being able to do that would make me very happy. And for my part, ebook sales will help subsidize Salon Futura, which will also make me happy.

Of course there is still the issue of persuading people to buy the book. I’m not going to wax lyrical about its chances in awards, because it is not that sort of book. Dark Spires was not created to compete with the blockbuster anthologies produced by the likes of Ellen Datlow or Jonathan Strahan. It is not chock full of star names. Rather it was created with the specific intent of showcasing writers from a particular part of the UK. If you want an analogy, it is rather like doing a book using only writers from the Sacramento area and the rest of California north of the Bay Area (complete with a rather rural focus). So you get one or two big names (of whom, for us, Liz Williams is probably the biggest), and a whole bunch of people whose work you may never have read before. Also, because the stories are all locally based, you get some unusual subject matter.

Persuading readers to take a chance on new writers is not always easy, but the ebook is priced at £2.99, which is less than a pint of beer. Hopefully that will encourage people to give it a try. I do, after all, have the whole international SF community to sell to, and if only a small fraction of them buy the book I will still be able to pay the writers a lot more than I could with just a print edition.

In case any of you are concerned about ebooks, I’ll repeat what I said in comments yesterday. There is no DRM on my books. I can’t magically take them back or change them remotely. You can lend them to your friends. And you don’t need an ebook reader to view them. There are plenty of free software packages that will allow you to read them on your PC. See here for more details.

Hopefully a few more of you will buy the book and enjoy it. Then, once I have proved I can pay well, I can start approaching other writers with confidence.

Equal But Different

World Fantasy is taking place this weekend, and I am taking part in it vicariously thanks to Jonathan Strahan’s Notes from Coode Street podcast. I’m hoping that Gary K. Wolfe joins Jonathan to comment on the World Fantasy Awards tonight as Gary is one of the judges this year. World Fantasy always has a “grill the judges” panel after the awards, so Gary should be able to talk fairly openly about the process.

This morning, however, I listened to an episode that featured a number of guests, including Alisa Krasnostein of Twelfth Planet Press. There is quite a bit of interesting chat about how World Fantasy works, but the thing that caught my attention was Alisa talking about conversations she had with women writers. Apparently a number of women writers, some quite well established in their careers, have told her that they get lower advances from publishers than men, despite selling similar numbers of books.

Because of the way publishing works, the women writers will get the same amount of money from their books as the men, but they will get it late in royalties, rather than early in advances. And as an economist I’m going to insist that means they are getting paid less. The value of money is dependent on when you get it.

As yet I don’t know how much evidence Alisa has, and I’m hoping that she’ll elaborate on this on her Galactic Suburbia podcast when she gets home. It is, however, rather annoying.

On Online Magazines

First up, the boss man, Mr. Neil Clarke, has recently been interviewed by The Functional Nerds, a fine podcast. You can hear what he has to say here.

In addition Realms of Fantasy magazine has announced that it is once again closing for business. This is very sad, and as the official announcement says it is probably a result of the current economic downturn. However, I learned from Twitter that more privately (to his friends on Facebook) Warren Lapine has been blaming the fold on free online magazines such as Clarkesworld.

I’ve not seen what Warren actually wrote, and I suspect he’s mainly just a bit upset, but my own view is that if online magazines are doing better than print ones it is because they are more accessible rather than anything else. One of the main reasons that Clarkesworld has such good content is that we pay very well (and are picky about what we publish). And we are able to pay well because people give us money. It is a virtuous circle. The better the content you publish, the more money you get, and the better content you can afford.

That goes double for Salon Futura because we pay rather better for non-fiction than many print magazines. Often people who write book reviews get “paid” with the copy of the book they are reviewing. And I’ll never forget being told by the editor of one long-running print magazine that, as a fan, I should of course be happy to write for him for free. I hope that Salon Futura will establish that you can have good quality discussion of speculative literature online, not just the “my opinion” pieces we see from so many book review sites. Of course it will help if we get a few donations, because then we’ll be able to afford to pay better for the material.

Good Advice on Publishing

Over at Jeff VanderMeer’s blog Alisa Krasnostein has some excellent advice for anyone thinking of starting a small press. I’m relieved to say that none of this came as news to me, but then I have been around the industry for a while and I already run one business, so I should know about accounts, tax and the like. If you are mad enough to want to start a small press, go read what Alisa has to say.

The Wylie Announcement

Many of you will have seen the fuss that exploded on Friday over the announcement that a major US agent, Andrew Wylie, has launched his own ebook imprint. If you didn’t, there is plenty of material online, for example here, here, here, here and here.

You may also be wondering how this relates to what I am doing with Wizard’s Tower. The good news is that obviously ebooks are a burgeoning market (though it might have been wise to get in earlier). But does this mean that the big boys are going to move in and destroy my business plan? I don’t think so. The main reason why the publishers have got themselves into such a panic over this is that Wylie is threatening to take away ebook rights for some of their best-selling authors. He, and they, are not much interested in the midlist writers that I want to help. I don’t see a problem there.

The other controversial thing about Wylie’s deal is that he’s planning to publish only on the Kindle. The idea that ebook publication should be tied to a particular hardware platform does not appeal to me in the slightest. I may have to offer books on a limited selection of platforms because it costs time and money to support lots of different formats, but priority will always be given to open source formats that you can read on a wide variety of platforms.

One Giant Leap

As you may remember, in order to get back to the US (go to conventions, see Kevin, etc.) I need to be able to get a visa. The only way this is ever likely to happen (short of miracles) is if I have a business that requires me to go to science fiction conventions. So I have started one.

This is doubtless going to get me into all sorts of trouble, but hopefully it will also do a lot of good. Much of the thinking that went into it was along the lines of, “if I have to start a business, how can I do most good for the community with it.” Bearing in mind, of course, that I don’t have huge sums of money to invest and lose.

The thing that is likely to attract most comment is the magazine, Salon Futura, which is scheduled for launch at Worldcon. This is not a re-launch of Emerald City. It is very much a paying venue, despite being non-fiction. I have always believed that people who write non-fiction well deserve just as much payment and adulation as those who write fiction well. Also, if Wizard’s Tower is to be a credible business, it has to pay people good money.

Note that the payment rule doesn’t apply to me. I will be writing material for Salon Futura to begin with, but I don’t see it as an exercise in self-publishing and will happily step aside for others if what I do isn’t popular and we can afford someone better. I very much hope to make money from the business in the long term, and the UK tax authorities will be upset with me if I don’t, but the first priority will be to pay other people.

Talking of which, some of you very kindly offered to give me money to help pay for an immigration lawyer. I turned that down because the sums involved were way too large for that sort of appeal. It would be more than enough money to run Salon Futura for a whole year. On the other hand, having the money to pay for the first issue or two would be very handy. Also, while that money indirectly helps me because it helps establish the business, it doesn’t go directly to me. So if you do want to help, we have a startup finding appeal.

We are open to submissions, and I’ll write more later about the sort of thing I am looking for, but for now I have Finncon to attend to. I’m scheduled pretty much solidly today from noon until I get to bed.

Monday, Oxford

I am on my way to Finncon, and being somewhat leisurely about it. I’m spending this evening in Oxford because my Brazilian friend, Fábio Fernandes, is here on business (at an academic conference on cyberpunk). This was a perfect opportunity to meet up, and I enlisted the help of local guide Juliet McKenna. A fine evening has been had.

Dinner was in Wagamama’s (who turn out to do the most wonderful duck gyoza), after which Juilet took us to The Turf, a very old pub that is just the sort of place you should take foreign visitors (unless they are very tall). We have discussed evil plots, saving the world from the foolishness of publishers and all the other things that writers tend to talk about when they get together.

I’m now back at the hotel, and am happily running both the laptop and the iPad off the MiFi. This is the way technology was supposed to be. Much better than having to take a router with you because the idiot hotel wants to charge per connection (and yes, Kevin and I have done this on many occasions).

Tomorrow I meet up with Pat Cadigan at Heathrow and we fly out to Helsinki. Finncon will follow.

Ears Burning & Business Plans

While I was out having meetings yesterday evening people were talking about me. More specifically they were walking about Emerald City. I tracked this down to Paul C. Smith, who was talking mainly about Paul Jessup’s plans for a new online magazine about weird fiction.

For what it’s worth, I never saw Emerald City as an exclusively weird fiction magazine. Obviously my fondness for the likes of China Miéville and Jeff VanderMeer meant that I wrote a lot about such work, but I did try to read fairly broadly, and will continue to do so. But best of luck to Paul in his new venture.

I have actually considered using Kickstarter for my own business plans, but I’m not sure I like it. To start with I’m going to do something regardless of whether I get some arbitrary level of start-up finding. Also if your project does reach the funding target they take 5% of the money. But it might be useful for some projects, and I do still have a US bank account.

Talking of fund raising, Liz Williams now has a PayPal button up for people to subscribe to her new short story series. Inspector Chen fans, you know what you need to do.

Another Great Podcast

The Jonathan Strahan and Gary K. Wolfe podcast series continues to entertain me. This week’s episode talks a lot about Nnedi Okorafor’s first adult novel, Who Fears Death, which I had already been planning to buy. The section that I found most interesting, however, was right at the end where the boys talk about ebooks.

The big row about ebook pricing appears to have mostly died down, but with the advent of the iPad the issue that is now being raised is how badly many ebooks are presented. Jonathan and Gary address that issue. The problem, as I understand it, is that way too many people are just throwing an existing PDF file at some automatic conversion software and pushing out the result without any further work. This is not good. It makes the ebooks cheap to produce, but it also makes them hard to read, and look shoddy. There will, in time, I am sure, be companies that put a lot of care and attention into ebooks. Some of them might be so good that people would be prepared to pay a lot of money for them.

Robots on the March

There has been some major news in UK publishing today. HarperCollins has sold Angry Robot. The good news is that there doesn’t seem to have been much damage to the publishing schedule, aside from a short hiatus while the move to new ownership is sorted out. The new owners, Osprey, have distribution arrangements with Random House, so Angry Robot books should still be widely available. What this means internally I have no idea, but Marco and Lee are good friends so I’m wishing them well. More info is available here.

Catchup Linkage

Here’s a bunch of things that came in over the past few days:

– Margaret Atwood likens Twitter to Fairyland.

– Cherie Priest explains what aspects of publishing authors can and cannot control.

– The Science Fiction World saga rumbles on. News here (via Neil so you have probably read it). Analysis at World SF News.

The Independent wonders whether the ancient inhabitants of Scotland were literate. Little do they know that when Pictish writing is deciphered it will turn out to be largely early drafts of Culture novels.

New Linkage Collection

Guess who has spent most of today staring at code rather than blogging.

– Alex C. Telander interviews AussieCon 4 GoH, Kim Stanley Robinson (podcast).

The Guardian puts the boot in to bad fantasy character names.

– Mark Kelly starts gathering some interesting statistics about how SF&F books are published.

– A Western Australia newspaper has a very positive article about Aussiecon 4.

– Jeff VanderMeer has compiled a wonderful list of recommendations of good 2009 SF&F from many different countries.

– Charles A.Tan talks to the publishers of an anthology of Tamil Pulp Fiction.

– On Saturday I tweeted about a group of people in V masks who were demonstrating outside of the Scientology offices in Tottenham Court Road. I now suspect that they may have been the racist and homophobic group talked about here.

– The Scavenger has an excellent interview with trans activist, Julia Serano.

The Guardian publishes another trans-positive article (which I note because it shows they are making progress).

– Australian resident wins the right to have no gender.

How Not To Apologize

Behavioral etiquette on the Internet is something that is very much in flux, so there is no right way to respond to public outrage. Nevertheless, it is often very instructive to see how people do respond to being called out for perceived misdemeanors, and sometimes you can see people getting it very wrong.

When Maura McHugh complained about a book of interviews with horror writers not containing any women, the publishers, the British Fantasy Society, were immediately very contrite. Chairman Guy Adams penned this response, of which a key paragraph is:

It is disgustingly simple for a man not to notice these things, a blindness to the importance of correct gender representation that I feel embarrassed to have fallen into.

That’s simple and honest. Guy, as the man at the top, stuck his hand up and took responsibility. There was no question of making excuses, or trying to duck the issue. A job well done.

Recently SFX magazine published a horror special that also largely ignored women in the field. Maura challenged this too. The response, from editor Ian Berriman, was very different.

Berriman starts off in victim politics mode. It took the poor fellow three months to put that issue together. It’s not fair, he suggests, that someone should attack it over something as trivial, to his mind, as the number of women mentioned.

The rest of his response is full of excuses, and additional attacks on McHugh’s right to complain. There is talk of emails going astray (would Berriman have made more of an effort to make contact had the author in question been someone he felt was important, rather than just a woman?). There is supposed support from conveniently anonymous female horror fans (yes, “the lurkers support him in email”). Berriman goes to great lengths to show how he rigorously defined the people he would write about, most of whom happened to be male, and doesn’t see any irony in this. Indeed, he appears to be at pains to define what “horror” means to him, and that definition seems to include, “not the sort of stuff that women usually write.”

Perhaps most telling of all, Berriman admits there was one woman writer whom he should have included, but forgot to do so. There were, of course, many other women he might have included as well, but he appears to be unaware of them. As Guy Adams said, it is disgustingly easy for men not to notice these things; for them to be simply be unaware that they have missed out a huge section of the market they are supposed to be covering. And in Berriman’s case, even after having had his omission pointed out to him, to be unable to see that he has done anything wrong, or that anyone has any right to complain about what he has done.

This is why it is necessary to complain. There are all sorts of good reasons why a survey of writers in almost any market other than romance should be male-dominated. Horror may well be worse than most (though I happen to know of three top-class horror novels by women published last year, all of which have been widely praised, and one of which I have read and was hugely impressed by). But all bell curves have tails, and to completely ignore women in such a survey suggests that a lot of “forgetting” has taken place; that women are out of sight and out of mind. And if they are marginalized in this way, then of course their books will sell less well, they’ll be less famous, and people like Berriman will have more excuses for not talking about them. Only by complaining about their absence, as McHugh has done, can women writers be brought back into the spotlight, and only then will people like Mr. Berriman stop “forgetting” them.