The Economics Of Online Magazines

People tend to have very odd ideas about how much money can be made out of SF&F activities. Kevin regularly has to deal with fans who are convinced he makes a fortune out of running conventions. Equally people have assumed that I made lots of money from running Emerald City. It ain’t so, people, especially if you want to pay contributors.

The folks are Crossed Genres do want to pay contributors. Right now they don’t pay very much. I got $10 for my article — less than I spent ordering a couple of paper copies of the magazine. Even so the magazine is currently down $1500 on the year to date. Bart Lieb explains more here, and Kay Holt asks for help with PR here.

It is a good magazine, folks. Please consider giving them some help.

More Hugo Marketing

Kevin and I were busy doing many things at Word Fantasy. One of the things we did (together with Scott Dennis who is on the WSFS Mark Protection Committee) was conclude a contact with Sean Wallace of Prime Books to produce a series of Hugo Award Showcase anthologies. The books will be edited by Mary Robinette Kowal. More details are available on the Hugo Award web site.

Another Sekrit Projekt goes live. Yay!

Crazy People

On Monday evening I caught up with Jeff and Ann VanderMeer to check that they had enjoyed the convention and let Jeff know I’d be at his reading in San Francisco on the 14th. Jeff mentioned, with some amusement, that he had overheard people at the convention talking about me as someone who could make or break writing careers.

*splutter!*

No. Just, no.

Whoever those people are, they are crazy. But sadly this is very similar to the nonsense that I got over Octocon, so I guess I should make another attempt to stomp on the meme.

To start with, I write very few reviews these days. Also I have nothing to do with the selection of fiction for Clarkesworld. I repeat: nothing, zero input. I don’t even see the stories before they are published. Indeed, I read very little short fiction, and as that’s the area in which careers tend to be made or broken I don’t see how I can have any influence over such things.

If you wanted to know how important I am in the SF&F industry all you needed to do was keep your eyes open at World Fantasy. You will have noticed that when Kevin and I went out for dinner we generally did so alone. And our table at the banquet comprised us plus Ron and Val Ontell who wanted to pick our brains because they are running the 2011 World Fantasy in San Diego. No one else wanted to sit with us. That’s how low in the pecking order we are.

So please, if you hear anyone spreading this nonsense, stop them. I have quite enough problems in my life as it is without having people afraid of me because they think I have influence over publishers.

AFP On the Economics of Art

Amanda Palmer has a new blog post up responding to the storm of interest in her post explaining why she asks for money online. As expected she got a few idiots insisting that she provide music for them for free, or that she “get a proper job,” but the vast majority of the respondents appear to have made interesting points, and Amanda replies to many of them. I’d like to pick up on a few points that are relevant to us book people.

Firstly, lets get this out of the way:

ASKING FOR MONEY FOR YOUR ART IS NOT SELLING OUT

Sadly, it bears repeating, because people keep forgetting it.

And you know, this is absolutely a class issue. The idea that artists should not charge for their work presupposes that they are either independently wealthy or that they are supported by someone who is. It is exactly the same argument that was fought over professionalism in sport. Anyone who is good enough should be able to make a career in art.

Secondly, Amanda notes that what is right for her is not necessarily right for others. In particular she says that for people like Lady Gaga the big record company route is exactly the right thing to do. This is correct, and the same will be true for books. You won’t see Neil doing what Amanda does, except in support of her.

As markets become more global and more transparent, the power law effect becomes even more marked, and the number of major celebrities in each field becomes smaller. Amanda can’t compete with Lady Gaga in the celebrity stakes, and nor does she want to, because she doesn’t produce the same sort of music. It is the same with books. You won’t find M. John Harrison trying to compete with Dan Brown for the celebrity author market.

But market concentration means that the retail business is becoming less and less interested in mid list artists — whether they be in music or books — and that means that people like Amanda, or Cat Valente, or Tim Pratt, have to turn to more direct means to make a living.

One thing that didn’t come up in Amanda’s post was any accusation of “self-publishing”. Musicians self-publish all of the time. So is it right for them but not for us?

Well, not exactly. Like Cat and Tim, Amanda is not new to publishing. She has been through the record label process and worked with other musicians and producers. Tim and Cat have been through the big publisher process and have worked with editors. In all three cases the artist in question has learned enough to have a good idea of when something is polished enough to be presented to the public. If, on the other hand, your work has never been near a professional editor, and you only take feedback from friends and family, the chances are that your fiction probably isn’t ready for the public. Not always, but mostly.

So I don’t see anything wrong with writers self-publishing the way that Cat and Tim are doing. If they are good enough then it will work for them. Nor do I have any objection to them, or Amanda, asking for money. Because I think it is the way things will have to go in the future. We are already in a position where many of the really good SF&F novels that come out are produced by small presses that can’t get their wares into high street bookstores. Even big names like Tor can’t get their entire catalog into bookstores. It will only get worse from here.

So for good writers to make money we need to find other ways to get them paid. Self-publishing is one. Paying good rates for online fiction is another. Which is why Clarkesworld pays SFWA rates for its fiction. And why we, like Amanda, ask you to give us money. To quote our donations page: “Every dollar donated to Clarkesworld Magazine goes into our fiction, non-fiction and art budgets.”

Time to get SOZD

Damien G Walter reminds me that tomorrow is Support Our Zines Day. Before Gary Farber gets annoyed again I should point out that in this particular case Damien just means fiction magazines such as Clarkesworld that need funds to keep paying their authors. There are lots of them, and many of them are listed on the Save Semiprozine web site.

The basic idea of SOZD is that on that day everyone is encouraged to donate some money to their favorite ‘zine. Take out a subscription, click the donate button or whatever. For those of you on Facebook, here is the Event page.

And if you should happen to feel like donating to Clarkesworld, you can do so here.

Update: Those of you who don’t like the idea of small press magazines asking for money might like to read this post by Amanda Palmer. I think she’s right. Artists of all types have to make a living. I’d far rather see my money going more or less directly to them than most of the cash being siphoned off by distributors, retailers and multi-national publishers. For goodness sake let’s get away from this ridiculous classist idea that art is something that the upper classes do for love and no one should ever ask money for.

Women & SF: Some Numbers

Some of the responses to the women and the Hugos debate have suggested that we need to do more to promote SF written by women so that people know to read it. Others have said that few women are eligible, or that women don’t vote. Niall Harrison made the point that only 13% of submissions to this year’s Clarke Award were from women. Elsewhere it has been suggested that only around 39% of Worldcon attendees are female, which might introduce a bias.

We don’t get hard data on actual voters, which is a shame. I have a sneaking suspicion that, because so many women are brought up to be self-effacing and non-competitive, we are more likely to come out with excuses for not voting such as, “I don’t think I know enough to decide” or “I couldn’t bear to choose between them.”

The number of women writers, however, can be checked, sort of. The first thing to note here is that the Clarke is supposedly for “science fiction” only, while the Hugos are definitely (because it says so in the WSFS Constitution) for “science fiction and fantasy”. The Hugos are also open to all books published anywhere in the world, and I’m not going to be able to get a list of those. But I did think I could make a start. As usual, the Feminist SF Wiki has a page for eligible works by women, and people like Tempest keep an eye on the market. However, there are not many novels listed. I thought that there must be more. Also there was no comparison with male writers.

So I figured I could just go to the Locus list of Forthcoming Books and count. I confess to having done this very quickly, and there are all sorts of issues. I was by no means 100% sure which books were novels, which were not reprints, and even which people using their initials were women. Bearing that in mind, this is what I found: over the whole of 2009 Locus listed 243 novels by men, and 74 by women. That’s only 30% of the eligible novels by women.

Is that the whole picture? I suspect not. To start with Locus doesn’t list everything. I did not see any books from Juno in the list, for example. Not did I see Seanan McGuire’s Rosemary and Rue, which is a DAW book by someone well known in fandom on both sides of the Atlantic that has been getting a lot of good press. So Locus may have a bias against “urban fantasy” and “paranormal romance”, or the publishers of such books may not submit data to Locus.

But the thing that really scared me was this. I looked down my list of novels by women that might reasonably be described as “science fiction” as opposed to “fantasy”. I found 9. Yes, just nine. There were two books I did not count: Justina Robson and Elizabeth Bear have both written what is clearly SF to me but which uses characters from mythology and is therefore likely to be seen as fantasy by many people. I did include a book by Margaret Atwood because it is very clearly SF no matter what the author says.

But the bottom line is that of all the Hugo-eligible novels produced this year (that Locus reports), less than 4% are science fiction by women. And because Locus under-reports classes of fantasy books that are generally written by women that number is probably an over-estimate.

I don’t like the sound of that.

Genre v Literary: Here We Go Again

The Genre v Literary “discussion” has spilled over today into The Guardian’s book blog. The post derives from a new item a few days ago in which Scottish Booker-winning author, James Kelman, speaking at the Edinburgh Book Festival, lambasted his fellow Scots for writing “crap” about detectives and middle-class teenage magicians. Much local angst has followed, and today Alan Bissett takes up his sword (or perhaps claymore) on Kelman’s behalf.

Much of what Bissett has to say runs contrary to what Lev Grossman has to say in the WSJ. While Grossman felt that authors ought to write what people want to read, Bissett holds out against crass materialism and bemoans the focus of publishers on the profit motive to the exclusion of literary merit. It is an argument where I tend to come down on the side of literary merit most of the time but recognize that everyone has to earn a living. Much of what I do these days is intended to help people whose writing has literary merit earn a living. No one, however, is ever going to “win” an argument of that type. It is probably as old as Homer.

Where I take issue with Bissett (and for that matter Kelman), however, is one small sentence:

But genre fiction is, by definition, generic.

If that were true we’d have a lot less confusion.

Let’s step back a little. From the commercial point of view, the idea of “genre” is very simple. There are many readers out there who prefer to read simple, predictable books with happy endings. They want a particular style, a particular setting, a particular form to the story. So, for example, there are people who love to read books about clever detectives who solve mysterious deaths; there are people who love to read about young farm boys who discover, over 10 adventure-filled volumes, that they are long-lost princes; there are people who love to read about lonely girls from dull towns who go on holiday to an exotic country and end up marrying tall, dark handsome and very rich strangers. Much of of the book trade is geared towards fulfilling this sort of market. Often these books are very formulaic and are written by lazy writers making money from lazy readers.

But when people talk about “genre” they don’t talk about “a book with X type of formulaic plot”, they talk about “mystery” or “epic fantasy” or “romance” or, perhaps most confusing of all, “science fiction”.

Why is it so confusing to describe science fiction as a “genre”. Well, can you tell me what the stereotypical plot of a “science fiction” novel is?

No, when people talk about genre they often don’t recognize it by its plots, they recognize its by its tropes. So any book that has elves or dragons in it is “fantasy”, any book with a detective is “mystery” and any book set in the future or featuring talking squid in space is “science fiction”; and therefore, by Alan Bissett’s definition, is genre and has a lazy, formulaic plot and bad writing.

Except if the book happens to be written in 1948 but set in 1984; or if it contains talking pigs; in which case Mr. Bissett and his ilk will look at it with amazement and say, “that’s not science fiction!”

So by all means, Mr. Bissett and Mr. Kelman, complain about poor writing, encourage your fellow Scots (and the rest of the world) to write better. After all, I was unimpressed with Ms. Rowling myself. But when you do so, base your complaints on the quality of the book in question, not on the subject matter, or the label that the publisher might have given it, or its popularity.

Oh No, Link Salad

Sorry about this folks, but I do need to get some paid work out of the way before the end of the month. This is in lieu of proper blogging.

Jed Hartman pointed me at the Geek Feminism Blog, and in particular the Where are all the men bloggers? post, which is hilarious.

Justine is absolutely spot on when she says that wannabe writers tend to ask Very Wrong Questions.

Crochety claims that Jules Verne and HG Wells didn’t write science fiction because they didn’t call it “science fiction”, which I think is the stupidest thing I have heard on a very stupid topic for a very long time.

Damien Walter wants to start a Support Our Zines Day, and as he’s planning to donate money to Clarkesworld as part of it I’m certainly in favor, though there are, of course, many other fine zines out there that deserve your support.

Tim Holman has some more fascinating data, this time proving that urban fantasy is keeping the SF&F business afloat.

Yes, We Have Won the Culture War

Ron Hogan posted this video to YouTube during Worldcon and it has taken me a while to catch up with it, but I think it is still worth passing on. In it Lev Grossman explains how we have won the culture war, and expresses his gratitude to Susanna Clarke for making his book (The Magicians) possible.

The Face That Launched 1,000 Protests

Justine has a superb post up about the fact that her publishers insisted on using a photograph of a white girl on the cover of her latest book when the lead character is black girl. As Patrick says in the comments, the idea that books with people of color on the cover “don’t sell” is something of a self-fulfilling prophecy. Because people in the industry believe that they won’t sell, they put less effort behind such books, consign them to minority shelves in stores, and so on.

In her post Justine asks why it is OK for a music album to feature a black singer on the cover, but not OK for a book to feature a black character on the cover. I’m guessing that the mindset here is that it is now regarded as OK for white people to like “black” music (it didn’t used to be), but that white people will draw the line at being asked to identify with a black character in a book. And when we are talking about fiction (as opposed to, say, history) the ability of the reader to identify with a central character in the book is regarded as key to sales.

This is, of course, symptomatic of a wider issue. For example, it is also believed that boys won’t buy books with girls on the cover, or even books written by a woman. Girls are expected to buy books by men and about men; people of color are expected to buy books about white people. There’s a pecking order. The further down the tree you are, the less likely you are to be offered books apparently about characters like yourself (even if they are about characters like yourself, in which case they’ll be disguised to make it look like they are not).

How do we deal with this? Well, complaining to publishers is certainly one avenue. If the protests are loud enough they may take notice. But I think most of all what we need are role models. If white kids can grow up thinking, “I want to be President of the USA, just like Barack Obama,” then they’ll be more willing to buy books with people of color on the cover. We are getting there in sport and music; we have a way to go in other fields. And then we have to wait for the old people with entrenched attitudes to retire so they are no longer making the decisions for people who don’t have the same cultural baggage.

The Kids Are All Wrong (Again)

Lunch was spend reading the new issue of the very fine women’s writing magazine, Mslexia. The lead article is all about kids and reading. It appears that reading is on the decline throughout the Western world (Oh noes! Moral Panic!!!). But, like most statistics, it all depends on what you measure:

An article in The New York Times last year profiled Nadia, a teenager who struggles to engage with books. She enjoyed one history book, but couldn’t get into the fantasy novel that her mother bought her. The article then sadly states that ‘Nadia never became a big reader.’ It then goes on to detail her obsession with Japanese manga comics and online fan-fiction, which she both reads and writes.

Because, you know, magazines, graphic novels, and everything delivered electronically rather than on paper, is not “reading”.

Sigh.

Anyway, it was a great article, and I note that the author, Lili Wilkinson, runs a web site for YA readers called Inside A Dog. Scott Westerfeld is one of her writers in residence. And the whole thing is run by the Centre for Youth Literature, at the State Library of Victoria, which means that it is in Melbourne and should therefore be a primary target for anyone doing PR for next year’s Worldcon. Hint, hint.

Electronic Submissions – A Tangent

The blogosphere was buzzing over the weekend with discussion of electronic submission to magazines/anthologies, and whether or not it should be allowed. Jonathan Strahan alludes to it here, and Scalzi has a rant here.

I’m a bit of a social Darwinist on this. I think that if not accepting electronic submissions means that magazines miss out on good material then they will probably die off as a result, and serve them right. Conversely, if it doesn’t matter, they’ll do just fine. However, as someone who has always accepted electronic submissions, I’d like to vent a little about a pet hate of mine: Standard Manuscript Format.

To be fair to Bill, he does a great job at helping people who have to submit on paper, or to editors who will take your electronic submission and immediately print it out. That’s because Standard Manuscript Format is designed for being read (and marked up) on paper. It is not designed for use by people who read and edit on screen.

So if we are going to move to a world in which submissions are made electronically, can we please have a new manuscript format that is suitable for that purpose? I don’t have the time to come up with a standard myself, and in any case it ought to be a collaborative process, but it should probably include a few of the following:

  1. A sensible file format (probably RTF), not the latest attempt at proprietary standards creation by Microsoft or something that is only supported by an operating system to which the sender has a religious attachment.
  2. Minimal formatting – bold and italic are OK, but don’t use multiple fonts, varying type sizes and so on.
  3. That goes for layout as well. No paragraph indenting, use proper paragraph spacing; and there’s no need for double-spacing between lines. Using a larger font size throughout is better for readability than double-spacing.
  4. Ideally have the whole thing in one style so that the editor can just select the whole lot and change it to whatever she’s most comfortable with.
  5. Never, ever use capital letters for emphasis, book titles and the like.
  6. Don’t embed your text in an email (I know some people like this, but I keep worrying about loss of accented characters)
  7. And my pet hate – don’t use two spaces after periods. The days of typewriters and non-proportional fonts are long behind us.

Anyone have any other suggestions?

Clarkesworld #34 Online

The July issue of Clarkesworld went up while I was asleep, and I’m just getting round to reading parts of it. There is fiction by Tobias S. Buckell and Lisa Hannet. There’s the second part of Jeremy L.C. Jones’ fascinating mind meld of editors, and an interview with Jim C. Hines. And finally there’s an editorial by Neil about the way the online fiction market is developing. As Neil points out, more and more people are publishing free online and asking for donations from those who can afford it. All too often this is from necessity, as has been the case with Cat Valente and Tim Pratt. However, it would not surprise me to see this become the norm. As I recall, Amanda Palmer is saying much the same thing about the music business.

Neil ends with a short plea that I’d like to echo:

Spreading the word about user-supported fiction is easy and requires only a little of your time. So, aside from telling you to go read Catherynne’s and Tim’s wonderful new stories and asking you to consider tossing a coin in the hat, I’m going to ask you to pick three or four online fiction ventures and (if you can):

  1. Do a review or tell people about them on your blog. Pretend it’s a meme if it makes it easier. Pretend it isn’t if memes make you ill.
  2. Link to a story or the main site on Facebook and Twitter.
  3. Get an account on Stumbleupon and give “thumbs up” recommendations to your favorite works. (Honestly, this one is huge. A single recommendation can trigger a storm of new visitors.)
  4. If you are already doing these things, thank you, now go encourage others to do the same.
  5. Use your imagination and try something else I haven’t mentioned.

Give it a try. Sometimes, tough times can be eased by the simple measures of a group of individuals.

Robots Are Marching

“Robots! Robots were marching . . . Robots were marching, and were about to spread havoc and destruction across the earth, and as yet the sleeping earth knew nothing of their coming.” – Robert Lionel Fanthorpe

These days, of course, we do know about their coming in advance, because we have the Internet. The guys at Angry Robot have been telling us that they are coming for months now. But finally they are here. The imprint is officially launched, and the first books should be in the shops, at least in the UK and Australia (all except Darkest Somerset, were it takes the native bearers some time to deliver goods through the part-flooded fields to the little hilltop cow shed cum general store where we locals shop).

Given that Angry Robot is headed up by my long-time friend, Marc Gascoigne, whose good taste and commercial sense I am in awe of, I’m sure that they will do very well.

US and Canadian readers will, I think, have to wait for Worldcon, but I’m sure that spectacular things will happen there. I, for one, welcome our new metal overlords.

A Book Cover Rant

The con has been invaded by a Roman legion and there’s now some sort of gladiatorial contest going on in the main program room. Meanwhile I have been talking publishing.

There is no dealers’ room as such here, but there is a bookseller – Barbara and Peter Clendon of Barbara’s Books have a table here. It is plain to see what sells in New Zealand – paranormal romance and urban fantasy, just like anywhere else. But Barbara is not happy. She says that publishers are increasingly putting historical romance and bodice ripper covers on ordinary fantasy books. As a result, fantasy novels that stood a good chance of selling to a male audience will now not sell to them at all.

It isn’t entirely clear why this should be so. Perhaps it is just a publishing fashion, or perhaps in hard times everyone is trying to position themselves in the most lucrative market around – romance. But whatever the reason, Barbara says it is hurting the sales of perfectly good fantasy books, and she’d like it to stop.

Comments anyone? (Assuming that you are not all at BEA and therefore not reading blogs.)

Guardian on Espresso

One of the things that stood out for me at the London Book Fair was the Espresso book vending machine. Alison Flood of The Guardian‘s book blog was also fascinated, and has written this article about the machine’s move to its new home in Blackwell’s bookstore in Charing Cross Road.

It cost Blackwell some $175,000, but the bookseller believes it will make this back in a year.

Assuming the reliability is good, I guess.

London Book Fair

Anyone going to be at the London Book Fair next week? I should be there Tuesday and Wednesday (though I will be fairly jet-lagged due to having got off a plane from Canada early on Tuesday morning).

I am assuming that the hashtag for the event will be #lbf. Let me know if I’m wrong.