Cory Doctorow has an interesting new article up on the Locus web site (which I probably should have read on paper but didn’t get an interrupt on). I was pleased to see a new rationale for not publishing reviews long before a book is available in the shops, but the thing that jumped out at me was this:
After all, the majority of links between blogs have been made to or from blogs with four or fewer inbound links in total — that means that the Internet has figured out a cost-effective means of helping audiences of three people discover the writers they should be reading.
That’s what I call a long tail. And the converse is the spike. I’m assuming that Cory got that data from Technorati. Those blogs would all have an authority of 4 or less, and a ranking somewhere in the millions. This blog has an authority of 36 and a ranking of around 272,000. SFAW is up to 73 and 124,000, while the Hugo Awards site manages a ranking of just under 100,000 with just 15 points more authority. Cory’s blog, Boing! Boing!, is currently ranked 5, and has an authority of 16,730. See what I mean by a spike?
This is, of course, just an example of a more general phenomenon. Only a few people get to play Premier League soccer, or star in a Hollywood blockbuster, or get to govern their nation. The trick, I guess, is to find one small area of personal endeavour in which you are in the spike, not in the tail.