Click Culture

I’ve long been amazed that the Amazon AdSense ads that are so commonplace on blogs make any money at all. I certainly never click on them, and I wouldn’t expect the people who read my web sites to do so either. Yet clearly some people do. Who are they? In this post danah boyd looks at some research done to try to find out. It is fairly depressing reading (in much the same way that looking at people playing slots in Las Vegas airport is depressing).