The indefatigable Simon Kavanagh has set up an entertaining little promotion for Iain Banks’ Matter in Facebook. It is a virtual event. Some people seem to have got kind of confused by this, but basically all you need to do is say you are attending, and write “I love The Culture” on the event’s wall, and you go into a draw for one of 10 signed and personalized copies of Matter. Currently there are just 32 people signed up, and a few of those appear to have missed the writing in the wall thing. I am watching with interest to see if the thing takes off.
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Simon K did one of these before for Paul Cornell’s Christmas Doctor Who story, with signed copies of the story up for grabs. It certainly is a useful way to use FaceBook for what I believe is called ‘viral’ marketing, it would seem. I’m one of the people who *did* sign the wall!