Yesterday The Green Man’s Heir was on sale at Amazon UK again. I wasn’t expecting a lot, because it has been on sale a few times before. I figured everyone I knew would have a copy by now. Nevertheless, little ebooks flew off the virtual shelves, and soon things got exciting. By early evening the book was once again #1 in paid SF&F on Kindle.

To get there once in a book’s lifetime is pretty incredible. To do it twice… I’m flabbergasted.

Of course there is also the special thrill that comes from seeing a book that I published ahead of works by She Who Must Not Be Named in the charts.

I should add also that GMH was by no means the only quality book on sale yesterday. We spent the whole day locked in a contest with two of Mary Robinette Kowal’s Lady Astronaut books, the most recent of which ended up #2 in the charts. There were also books on sale from the likes of Joe Abercrombie and Neil Gaiman. Possibly those were on longer-term sales, which would mean less concentrated action on one day, but even so it is very pleasing.

A lot of it is down to Ben Baldwin’s brilliant cover, of course. Juliet and I have been lucky enough to see some drafts of the cover for The Green Man’s Challenge, and y’all will get to see it later this week.

Also of note yesterday was a tweet from Fonda Lee noting that only three things can make a book a huge hit: a big marketing campaign; the author being a celebrity; or word of mouth. There’s no way Wizard’s Tower can afford a big marketing campaign. Juliet is nowhere near that famous. And so, as she said in response to Fonda’s tweet, we owe all this to you. Without all of the positive reviews, the encouraging your friends to buy the book, and so on, we would not have this massive hit on our hands. Thank you!

By the way, if anyone ever tells you that books with green covers don’t sell…